Marketing Specialist

We are seeking for a passionate marketing specialist to drive effective marketing strategies and promotions for suites of products under POEMS brand name to the retail clients via various online and offline marketing channels.

Responsibilities:

• Develop, design and execute online and offline, organic and paid growth marketing campaigns (content, social media, events, partnerships) to increase acquisition and activation of prospective clients
• Monitor, measure and evaluate the performance of various marketing campaigns/ activities (online and offline) against set goals (ROI and OKR).
• Conceptualise content marketing and copywriting for investment products & services that resonate with trader community/ audiences.
• Curate POEMS website experience, with focus on website analytics to look into online account acquisition and activation through the marketing funnel.
• Conduct market intelligence on competitors’ promotion and marketing activities.
• Co-organise/ organize and collaborate in company-wide investment events or seminars.

Requirements:

• Bachelor’s Degree in Marketing, Finance or other related field.
• Excellent command in written and verbal English and Mandarin.
• Good eye for design. Experience in UI/UX expertise is a plus
• Proven experience in digital marketing, programmatic, pay-per-click campaigns, managing Search Engine Optimization (SEO), Search Engine Marketing (SEM), marketing databases, email, social media and/or display advertising avenues.
• Experience working with digital marketing agencies and media partners include campaign performance management, budgeting and deadlines.
• Solid knowledge of marketing analytics tools (e.g. Google Analytics, Appsflyer, etc.)
• Experience in video creation is a plus.
• Trading stocks is an advantage.
• Result oriented, self-driven and ability work independently in a fast pace environment with minimal supervision.