Invest effortlessly with SMART Phillip Securities announces the launch of Phillip SMART Portfolio to create effortless investing for our customers. This is a new investing service which synthesizes digital advice with our investment expertise of over 15 years. The design philosophy behind SMART derives from the need for transparency, simplicity, ease of execution and access. Within minutes, customers will be able to sign up for an account online and dive into a diversified portfolio according to their risk appetite. It is integrated with an online risk assessment and matches a best fit portfolio for clients and this is periodically rebalanced.